2003 - A NEW GENERATION OF INGREDIENTS OF TOTAL EXCELLENCE IS BORN! A NEW AND EXCLUSIVE RANGE OF INGREDIENTS, FRUIT OF CRISTIANO FERRERO’S EXPERIENCE AND LOVE OF QUALITY. NEW AND EXCLUSIVE BASES, ABLE TO BRING OUT THE CREAMINESS AND FLAVOUR OF YOUR GELATO, COMBINED WITH EXCITING PASTES AND MARBLEISERS WITH FANTASTIC FLAVOURS. "The ability to innovate and invent new flavours and products that are always in step with the times, with the continuous search for excellence. Re-examining one’s own certainties, reviewing and sometimes starting again from scratch, experimenting and improving, where possible, the state of the art. But above all, listening to the expectations of an ever more demanding market in terms of quality and genuine ingredients. Knowing how to draw strength from this continuous challenge in order to create more important successes in the future. Working every day to assure the success of our customers. This continuous effort has always been a part of our reality, and today it has become visible, in the form of a new brand. We have created SPECIAL SELECTION to represent a new generation of ingredients of total excellence, with high standards of innovation, but at the same time a clear perception of the authenticity of the noble raw materials used to produce them. We make no secret of the fact that our ambition is to make SPECIAL SELECTION the distinctive mark of the best Italian artisan gelato shops throughout the world."